Authenticity & Personal Branding For Your Business

Do you want to know your Personal Brand? This week, we talked to Cass and Shanks of Urban Wonder to discuss personal branding and how it can help our businesses. Listen to the episode and check out the key takeaways from this episode:

1. Know your brand and story

There’s an exercise taught by Cass and Shanks on how to know your brand: describe your brand in three words. This can be a very challenging exercise, but once you’ve identified those three words, it’s guaranteed that you’ll know yourself and brand much better and you’ll get to identify the audience and market you would like to connect with.

2. Be authentic

Once you ask yourself of your three words to identify your brand, make sure you answer authentically. Build from within and disregard the image that isn’t you. People will spot a pretentious fraud from a mile away. People buy from people. You should be clear about the message you want to send to your target market. If you do this right, you will attract the right kind of people to suit you and your business.

3. Consistency is key

Personal branding, being you and being clear, it's not an overnight thing. Be consistent with what you're putting out there both in terms of the type of content and also the regularity of the content. That'll build trust and people will get to know you.

4. Do not be afraid to fail

Failure's not a bad thing as long as we're learning from it, so get out there and have a crack. But when you do fail, please reflect, learn, adapt, and then as long as you're passionate about what you're doing, you will improve and you won't make the same mistakes next time.